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Featured Programs

Maisha Yetu: Media Campaign for Our Lives

In 2002, working with a $1.5 million grant from the Bill & Melinda Gates Foundation, the International Women’s Media Foundation created the Maisha Yetu project to enhance the quality and consistency of reporting on HIV/AIDS, TB and malaria in Africa. Maisha Yetu was created to give African media the means to become more responsive to their communities and to magnify their efforts in reporting on health. Maisha Yetu means “Our Lives” in Swahili
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Africa Program

 

The International Women’s Media Foundation sponsors two major projects in Africa: the Maisha Yetu project to improve the quality and consistency of reporting on HIV/AIDS, TB and malaria and the Carole Simpson Leadership Institute.

 

The goal of IWMF’s Africa programs is to bring the voices of African women more prominently into the media – as reporters, producers, managers, executives, CEOs and media experts.

 

To accomplish this goal, the IWMF has offered training workshops for journalists on the following topics:

  • leadership development
  • media management
  • computer training in new media technologies
  • journalism ethics
  • specialized journalism skills
  • balancing work and family
  • coalition building
  • reporting on HIV/AIDS

More than 1,000 journalists have participated in IWMF programs and workshops conducted for journalists in Africa. The IWMF launched its Africa network in partnership with the Dakar-based Africa Women's Media Center which closed in 2004.

 

The IWMF continues to work on a variety of projects across the continent.