Module Outline Introduction Importance of Power Sources of Power Balanced Scorecard Got Influence? Summary Test Your Understanding Additional Resources Journal Evaluation   Course Outline

Building Your Influence in the Newsroom
Module 2 - How Power and Influence Grow

Balanced Scorecard

Additional sources of influence are integrity and empathy. Integrity means adhering to your values. Empathy is demonstrating genuine concern for others, which leads people to believe you act in their best interest.

The most effective source of influence is a balance of integrity, empathy and expertise. Together, these traits garner trust and respect, which can lead to a higher level of commitment from staff members, colleagues and bosses.

Sources: Jill Geisler, The Poynter Institute, with adaptation from Robert Bruce Shaw, Trust in the Balance: Building Success for Organizations on Results, Integrity and Concern (1997, Jossey-Bass)