Leadership and Communication

To be an effective, credible and competent leader, you need to develop a relationship of trust with your staff, your colleagues and your supervisors.  One of the most important ways you can build this trust is through communicating and interacting with your colleagues.  Therefore, developing good communication skills is necessary for developing good leadership skills.

Women in media leadership positions around the world have told the IWMF that having good communication skills is one of the most important qualities of a good leader.  These same respondents say that communication is one of the strengths of women in media management.  

If you are already an effective communicator, use this module to refine your skills and learn a few more tips.  If you want to improve your communication skills, the information provided here can help you identify tools for effective interaction.

Training Goal
To increase your knowledge of communication styles and provide information on the communication tools available to you for improving your leadership capabilities.

Key Concepts
This module focuses on the following communication concepts:

• What communication does
• Modes of communication
• Structuring your response
• Types of responses