Online Training Center

EXIT
IWMF Home > Training Center Home >> Radio Series >>> Power of Radio
 

 
 

Module Outline

Introduction

Reaching the Public

Freedom of Speech

Connecting with the Listener

Module 1 Summary

Additional Resources

Evaluation

 

Course Outline
Module 1: Power of Radio

Introduction

Radio is very powerful because it reaches a huge audience quickly and because it allows the people in that huge audience to interact with one another more easily than television viewers or newspaper readers.

 

There are different types of radio stations: community, commercial and public. They have different types of owners and audiences and different programming, but they share a common goal: to connect with the listener in a way that is immediate and relevant.

 

Radio is powerful because it has the ability to reach and influence so many people. This module discusses the challenges faced in using such power responsibly.

 

Radio is powerful because: Radio presents challenges because:
  • It is immediate. News can be reported more quickly on radio than in newspapers or on television, because the technology is simpler.
  • It is accessible. You can tune in to radio wherever you are. You can take a radio to the fields, or listen to it in a car. You can also do other things while you listen.
  • It is inclusive. Radio can reach most people, including the poor, the marginalized and those who cannot read or write.

  • It is temporary. Stories often air only once, so if the information is confusing or if you miss a point, it's difficult to get clarification. Radio reports need to be clearly and simply written. And radio presenters and reporters must take extra care to speak distinctly.

 

At the end of this module, you should be aware that:

  • Radio is accessible to everyone, but getting people's attention can be a challenge.
  • Radio broadcasting requires meeting tight deadlines.
  • Radio allows listeners to respond and make their views known.
  • Radio allows listeners to become a community.


<< Back: Course Outline

Page 1 of 7

 
 

Course Outline | Terms and Credits